CAPS Designation
The Certified Aging-in-Place Specialist (CAPS) designation program teaches the technical, business management, and customer service skills essential to competing in the fastest growing segment of the residential remodeling industry: home modifications for the aging-in-place.
Interested in earning your CAPS Designation?
Required Courses (three)
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Marketing & Communication Strategies for Aging and Accessibility (CAPS I) |
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Design/Build Solutions for Aging and Accessibility (CAPS II) |
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Business Management for Building Professionals* |
*Exempt designations are the following: CGR, GMR, CGA, CGB, CGP, GMB, CGA, CR, CKD, CBD, CMKBD, AIA, Professional ASID, GRI and CCIM. Individuals who have earned a Masters of Business Administration from an accredited University within 10 years of submitting their CAPS graduation application are also exempt from this course.
Business Management for Building Professionals
Learn the management skills that give industry leaders the edge. This course will give you a solid foundation in those best business practices so valuable to smaller businesses: planning, organizing, staffing/directing and controlling. By using case studies and sample forms, your instructors give you practical and applicable tools for management success
CAPS I - Marketing & Communication Strategies for Aging and Accessibility
Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.
CAPS II - Design-Build Solutions for Aging and Accessibility
The maturing of the U.S. Baby Boomer population is a huge opportunity for remodelers. As this consumer group expands, more and more are interested in remodeling their home to fit their new lifestyle and abilities. This course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists as well as qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life.
MIRM Designation
The Member, Institute of Residential Marketing (MIRM) designation
is the most prestigious designation offered by the Institute of
Residential Marketing (IRM). The MIRM is the top-level of achievement
for professionals in new home marketing.
Benefits of the MIRM Designation:
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Increased marketability in the industry |
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Enhanced professional image |
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Enhanced sales and marketing skills |
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Increased networking opportunities |
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Subscription to bi-monthly, award-winning Sales + Marketing
Ideas
Magazine |
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Listing in the Institute of Residential Marketing Directory |
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Honored at the IRM Commencement Breakfast during the
International Builders' Show (IBS) |
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Eligible to take MIRM ProEd continuing education classes |
Interested in becoming a MIRM?
Requirements include completion of all four IRM courses in the program,
although it is not necessary to take them in order.
IRM Course Descriptions
IRM I – Understanding Housing Markets
and Consumers
This seminar presents important marketing research principles and
methods available to the home building industry. Learn to gather
and use demographic, psychographic and economic data to better evaluate
local market potential and consumers and then match your product
offerings to market needs. The course integrates this information
through a model that predicts housing demand within specific sites
in local markets.
IRM II – Marketing Strategies,
Plans & Budgets
In this course, learn how to select the best market opportunities
in order to develop appropriate marketing plans and budgets. The
course work integrates profit planning and competitive strategy
and customer desires through the selection and development of product,
pricing, place and promotion tactics.
IRM III – Lifestyle Merchandising,
Advertising & Promotion Strategies
This course helps participants plan and implement more effective
advertising and promotion campaigns using proven marketing, advertising,
and public relations and on/off-site merchandising techniques. In
addition, attendees discover how to design sales centers and models
that appeal to their target market, optimize traffic flow, and work
as important sales tools.
IRM IV – The Challenge of New Home
Sales Management, Strategies, and Training
Improve your business operations, Realtor relations, and customer
follow-up by integrating your sales force into an overall marketing
plan. This course emphasizes five basic principles of strategic
sales management. Learn how to get the most from every member of
your team!
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